Bruce Whitfield, who just announced his retirement from Radio 702 and Cape Talk, has been replaced by broadcaster Stephen Grootes, who has abandoned the public broadcaster.
“Over the last six years, I have had the privilege of addressing the entire country every morning as part of my professional life. I have gained a great deal of knowledge from presenting SAfm Sunrise. Grootes said, “I will truly miss the Sunrise team, our listeners, and especially our callers,” in a succinct statement made public by the SABC on Tuesday.
Grootes added, “Speaking to the country every morning and being a part of the national debate has been the most incredible privilege.”
At the end of July, Grootes, who is also an anchor on Newzroom Afrika, will formally depart from the SAfm. He announced on his X social media account that he will be joining SAfm’s rivals.
“After radio great Bruce Whitfield left, I’m thrilled to announce that I’m returning to Radio 702 and Cape Talk! The Money Show is the ideal venue for discussions about the economy, which will soon dominate many of our conversations.
Bruce’s departure
Whitfield began working for Primedia Broadcasting as an Eyewitness News reporter in the middle of the 1990s. He returned to Primedia in 2003 to take on a financial spot on the Afternoon Drive Show, having spent the previous year honed his editing talents in London and Johannesburg.
This developed into The Money Show, which airs weekday nights from 6 to 8 p.m. on 702 and Cape Talk.
“I am honoured to have been a part of the lives of listeners for over 20 years, and I have enjoyed every minute of The Money Show.” But now is the moment to concentrate on some fascinating new initiatives that call for a more narrowly focused approach, according to Whitfield.
Mzo Jojwana, the chief content officer at Primedia Broadcasting, expressed gratitude for Whitfield’s two decades of service to the channel.
“Bruce has been a treasured and cherished member of the 702 family, in addition to being a key component of our programming lineup. Even though we are sorry to see him go, we think he will keep growing and thriving as he takes advantage of and explores new chances. We hope he has the best possible outcome.
Whitfield added that he is collaborating with Dr. Adrian Saville, a business professor at GIBS, on the biography of an ambitious South African company.
In September, the seasoned broadcaster announced, “I’ll be launching a brand-new podcast series, exploring a hitherto underserviced category which will bring new insights to leaders and managers worldwide.”
“In addition, I have created two new keynote addresses: How to Thrive at the Edge of Chaos, which assists teams in sifting through the deluge of today’s intense news cycle and concentrating on strategic priorities, and The Age of Ambiguity, which is intended to assist leaders in making better decisions in a highly uncertain world.”
Bruce Whitfield has received recognition for his exceptional contributions to financial journalism over the course of his successful career.
Among the many honours and prizes he has won are the coveted Sanlam Financial Journalist of the Year Award.
He has a devoted readership and listening base thanks to his perceptive analysis and captivating storytelling, which have established him as a reliable voice.
In June, Whitfield hosted his final radio programme.
